The Canto Cumulus partner of many years, Peter Fuhrhans, is the newest integration partner for our digital asset management software Cavok. Alternative for Canto Cumulus wanted After Canto decided to discontinue further development of Cumulus, it was clear to Peter Fuhrhans: "We need an alternative to offer our customers." After some research and c...
Omni-channel marketing is one of the buzzwords of the moment. But what does it actually mean? What is the difference to multi-channel marketing? What are the advantages of an omni-channel marketing strategy for companies? This article provides answers to these questions and shows how the use of digital asset management software can support the omni...
The trend on the software market goes to cloud storage. Some DAM vendors have already announced that they will no longer offer their on-premise solution. For example, Canto's on-premise solution Cumulus will not be further developed and distributed as of September 1. Support for Cumulus Enterprise is also scheduled to end on December 31, 2023. Many companies are now faced with the decision: move to the cloud or switch to another DAM system?
Choosing the right digital asset management software, companies are faced with the decision of whether to operate the system on their own servers (on-premise) or as software-as-a-service (SaaS). In the latter case, the DAM provider hosts the data itself or outsources this to a cloud service provider. Especially for companies in regulated industries...
Marketers are no lone fighters. Even in smaller companies, the marketing department usually consists of a small team that deals with the wide range of tasks and channels. In addition, freelancers and external agencies support the marketing team. Besides teamwork, creativity and personal skills, the effective use of helpful marketing tools is becomi...