Digital Asset Management for Marketing Teams
You do love teamwork (?)
The Cavok digital asset management software helps you collaborate effectively with colleagues and external agencies, automate processes, and shorten coordination rounds – so you have more time for creative ideas.
Coordination with colleagues has never been so easy
In the Cavok DAM system, you and your team work together on a central master file. You decide who can see, comment, edit and approve this file. Define predefined workflows so that correction and approval processes are clearly regulated. This makes lengthy coordination loops a thing of the past.
Set the rules for teamwork
Clear workflows are essential for smooth collaboration. With Cavok, you define who gets access to which files, right down to individual metadata fields.
Get creative together
Editing, commenting, and sharing – all this is done directly on a central master file that you work on together with your colleagues.
Share your content
Use direct links to share content internally and avoid duplicates or share content externally with collection links, upload links, and download links.
The appropriate program to view the file is missing?
As a marketing professional, you often work with a variety of image, audio and video formats. In the Cavok Digital Asset Management system, all team members can preview and comment on formats such as PSD, INDD, AI, MOV,CAD, RAW, SVG and many more – without having to install the appropriate program.
For Photoshop files, even the preview of individual layers works.
Use the Cavok DAM in your language
In international companies, marketing managers from different countries often work together. However, all of them often need to access the same content and images. The multilingual user interface of the Cavok DAM system ensures that everyone can use the software in their own language and find their way around intuitively.
Metadata is also displayed in the appropriate language and you can have the keywording automatically translated to the target language.
Access your data even when you are on the road
Often, images and impressions need to be shared directly with your team for further processing, e.g. for social media. With the Cavok Mobile Client, you can upload, tag and share files directly in your mobile web browser – without the need to install an additional app.
Does this happen to you too?
Each colleague tends to his own system of order
The larger a team, the more different personalities and order preferences come together. Therefore, define exactly which colleagues are allowed to make changes to the structure or specific files. You can also specify an order system for keywording content and configure metadata fields appropriately.
Define user groups
Divide users into user groups that should have the same access rights to digital assets.
Access management using Active Directory
If you use the Windows active directory service, you can link the user groups in the Digital Asset Management system to it.
Serve multiple clients with one system without them having insight into each other's data. This is a practical feature, especially for agencies that have multiple clients.
Secure alternative to We-Transfer, Dropbox and Co.
Send large files or file collections simply by link. This is not only easy, but also secure, as the files remain in the location you trust in the Cavok digital asset management solution – and are not transferred via American servers, for example.
Get your teamwork
to the next level
Sign up for a 30-day demo to get a feeling for the software.
We can discuss your needs and see how Cavok can help you in a webcall.
Frequently asked questions
Marketing teams work often with a variety of creative files in different formats. In addition to traditional print marketing in the form of magazines, posters, display stands, flyers, product brochures and more, there are a number of online activities, such as website design, social media channels, display or banner advertising. For each campaign, new ideas are sought, and a number of new digital assets are created. Digital asset management software helps marketers store, manage, collaborate and approve all content for further use. Daily time-suckers, such as finding the right file, proofing loops until approval, and distributing to the right channels, are effectively shortened by using a DAM system. Digital asset management software helps marketing teams collaborate efficiently and frees up more creative ideas.
A Digital Asset Management Software stores all content centrally and makes it accessible to all members of the marketing team. External agencies, freelancers or photographers can also gain access to the files that are relevant to them. Marketing experts can define exactly who is allowed to see, edit and approve which files, thus creating efficient workflows.
The core of a DAM system is metadata. This provides additional information about each asset and helps to find the right file in the DAM database through search and filter functions. In addition to classic metadata such as file name, size, format, this can also be completely individual information. Each marketing team can customize the metadata to their specific needs. For example, usage rights to the image or the product depicted can also be automatically noted on the image file. Marketers can search and filter for all this metadata in the DAM system. This is much easier than having to search for the file they are looking for on the local PC, the folder structure of the company server or in the e-mail inbox.
By the way: By connecting to other systems, such as the PIM system, the digital asset management system can automatically pull the desired information from the connected system and attach it to the respective file as metadata. This saves additional time and eliminates the need for tedious metadata maintenance and tagging by hand.
A digital asset management solution can serve as a central content hub for all marketing content. The DAM system is the first place to go to find product photos, brand photos, images for social media or the latest press photos. But the DAM system serves marketing departments not only as a pure image database. Through defined workflows, marketing teams use the DAM system as a central exchange point for all digital assets and content. Apart from images, this mainly refers to other media files such as video, layouts, print files, etc. In addition, not only the marketing team benefits from a DAM solution, but the entire company and also partners and external agencies or photographers can gain targeted access. The wide range of possible applications makes digital asset management a collaboration tool in which the entire marketing team and other users can exchange information.
Yes. other Martech programs such as the CMS, PIM, CRM or even the web store can be easily connected and integrated via interfaces. Once the file has been approved in the digital asset management system, the updated version is automatically made available to the connected systems by the set-up workflows. This way, the images in the web store can be kept up to date and are also being provided directly by the DAM system in the appropriate size and format. Connecting to the PIM or CRM, on the other hand, makes metadata maintenance easier because the DAM system automatically pulls the relevant metadata. Such integration capabilities take away tedious steps from marketing teams and free up time for new creative campaigns.
Learn more about our Digital Asset Management solution Cavok
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