Digital Asset Management for Online Shops
How can a DAM software improve your online store?
For a successful online shop, you need more than good products and positive reviews.
It gives you an overview of your products and their assets
Metadata instead of file names
Do you use a file system with a folder structure where images have the article number as file name? Then finding the right image quickly resembles a small odyssey. Metadata ensures that you find the right file in infinite ways.
Automatically instead of manually
The more products are offered in the online store, the greater the mass of images, videos and data in various file formats that have to be displayed, uploaded or exchanged. Cavok can take care of these steps for you.
Finding instead of searching
In addition to classic search criteria, you can filter by individual metadata or use the similarity search. This simply finds the high-resolution original file, duplicates or a similar image of the product based on visual similarities.
Cavok guides you from the moment you shoot the products to the final image in the store
The studio that photographs your products can upload the images during the shoot. Afterwards, Cavok helps you to optimize the coordination and approval processes up to the final image.
In addition, you can link the DAM system with your product data, e.g. from a PIM system or an Excel file. This way, the metadata is automatically added to the image as soon as the article number is entered.
A DAM software boosts the performance of your online store
Especially on mobile devices, the high-performance delivery of images and videos is enormously important in order to avoid shopping cart abandonment.
An interface between your DAM software and store software ensures that the product images and videos are delivered directly to the store system in the appropriate format. This allows you to optimize the loading time of your page.
Another advantage: The storage space in the CMS is not hogged by huge image and video formats. This results in a significant performance increase of the CMS.
More automated workflows enable Grube KG to spend more time for its customers
Learn how our customer Grube KG modernized and optimized their webshop with Cavok.
Cavok helps you improve your Google ranking
Did you know that you can also optimize your product images for the search engine? For example, Google needs the ALT tags on images and videos to recognize what is displayed on them. Such information can be stored directly in the Cavok DAM and be delivered to the shop system.
A nice side effect of a performant online store is the positive Google Pagespeed ranking. This can be crucial for a good ranking in the search engine results.
Your images and videos always stay up to date
Due to the central storage of the data, changes are automatically and event-based transferred to the store CMS. Sources of error are thus excluded from the outset.
Especially for larger companies with several stores (e.g. abroad), a DAM system is almost indispensable. This ensures that your brand and products are marketed according to your ideas.
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Frequently asked questions
Meaningful images and product information are indispensable for successful e-commerce. These help customers form an opinion of the product before ordering. In stationary retail, customers can feel and touch the products, but these haptic stimuli are missing online. High-quality images that show the product from all perspectives and in detail can compensate this. Images and videos that show the product in use can also help. Therefore, several pictures and videos are usually needed for one article. In addition, there is extensive product information and descriptive texts that can also help customers with their selection. A digital asset management system supports, among other things, to keep track of this flood of assets. In our blog post, we show you another 5 reasons why your online shop needs a DAM system.
The use of a digital asset management system is profitable for every company that has to manage many digital media assets. Also if images and videos have to be prepared manually for the online store and inserted in the appropriate place, it is usually worth switching to a DAM system. This system can automatically deliver the assets to the web store. Let our experts advise you on which workflows you can optimize with the help of a DAM system.
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Digital asset management software for e-commerce not only helps to keep track of all product images and to organise them better and make them easier to find. A DAM for e-commerce also takes over automatic workflows, for example by automatically linking the product information from the PIM system with the images and videos in the DAM. Or it presents all media assets directly in the appropriate format in the online shop after their release in the DAM system. This eliminates tedious individual work steps that can quickly lead to errors.
Due to its modern system architecture, Cavok is particularly well suited for connecting further systems. The core of the digital asset management solution is lean and fast. Customer-specific adaptations are created in a separate open-source layer of the system with common script languages. Other systems such as a CMS, PIM or ERP system can be easily connected via a SOAP/REST API.
Yes, using a digital asset management system can help your webshop perform better. In particular, image files that are too large lead to long page load times and cause customers to bounce or abandon the purchase faster. With the right interfaces and configuration, the DAM system can deliver product images in the right format and size directly to the webshop.
A CMS (Content Management System) supports companies in publishing content on websites, blogs or in online shops. This editorial content is usually text articles, images or videos that can be managed with the help of the CMS and brought into a visually appealing layout. Well-known content management systems are for example Wordpress, Shopify, Drupal, Magento, Typo3 or Joomla.
In comparison to a CMS, a DAM (Digital Asset Management) system is used to manage images, videos, documents, layouts, illustrations, presentations and many other media files. These assets can, of course, also be used for the online area and for use on your own website. At the same time, however, the files can also be used for other purposes, such as print, social media, trade fairs and events and many more.
So instead of DAM vs CMS, it is more advisable to combine DAM and CMS, because as an integrated solution, both systems can play out their advantages and support e-commerce managers in their everyday work. If the content management system is connected to the digital asset management software, the media library that every CMS system offers can be replaced by direct access to the content in the DAM system. In this way, e-commerce managers and web content editors can directly access the edited and released assets in the digital asset management system. Such processes can also be automated with individual workflows so that the latest version of a file can always be found in the content management system. The DAM system serves as the central content source.
A PIM (Product Information Management) system stores all information on individual products, articles, product variants in a central database. Depending on the type of product, this can include size, weight, packaging details and other product information that is relevant for sales. A PIM system thus focuses on the product and the associated product data.
A DAM system, on the other hand, stores and organises digital assets such as images, videos and text documents and presentations. So here it is mostly about the management of visual content. In general, a DAM system can also take over some of the functions of a PIM system via the metadata.
Instead of DAM vs. PIM, however, the two systems can also be linked so that the DAM pulls all relevant information about a product asset directly from the PIM system and stores it in the metadata.
Learn more about
Digital Asset Management
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