The past year and the ongoing Corona pandemic have forced many companies and industries to rethink. In almost all sectors, digitalisation has become the central topic in the past year: More people are working from home and marketing is even more digital-oriented than before. Digital Asset Management (DAM) systems can meet both, the changed daily wo...
Marketers are no lone fighters. Even in smaller companies, the marketing department usually consists of a small team that deals with the wide range of tasks and channels. In addition, freelancers and external agencies support the marketing team. Besides teamwork, creativity and personal skills, the effective use of helpful marketing tools is becomi...
Omni-channel marketing is one of the buzzwords of the moment. But what does it actually mean? What is the difference to multi-channel marketing? What are the advantages of an omni-channel marketing strategy for companies? This article provides answers to these questions and shows how the use of digital asset management software can support the omni...
It's a familiar problem for many marketing departments: working with external service providers and partners is tedious. In the confusion of systems, file formats and versions, you can quickly lose track of everything and also a lot of time. Agencies, on the other hand, have the same troublesome experience as marketing departments. Not only do they...