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Why digital asset management is essential for successful omni-channel marketing

Successful Omni-Channel Marketing with DAM Software
Omni-channel marketing is one of the buzzwords of the moment. But what does it actually mean? What is the difference to multi-channel marketing? What are the advantages of an omni-channel marketing strategy for companies? This article provides answers to these questions and shows how the use of digital asset management software can support the omni...
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Marketing
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Digital Asset Management without cloud storage? Yes of course!

Digital Asset Management without cloud storage

The trend on the software market goes to cloud storage. Some DAM vendors have already announced that they will no longer offer their on-premise solution. For example, Canto's on-premise solution Cumulus will not be further developed and distributed as of September 1. Support for Cumulus Enterprise is also scheduled to end on December 31, 2023. Many companies are now faced with the decision: move to the cloud or switch to another DAM system?

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Cloud On-Premise
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Is digital asset management in the cloud secure?

Is digital asset management in the cloud secure
Choosing the right digital asset management software, companies are faced with the decision of whether to operate the system on their own servers (on-premise) or as software-as-a-service (SaaS). In the latter case, the DAM provider hosts the data itself or outsources this to a cloud service provider. Especially for companies in regulated industries...
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Cloud
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5 ways DAM software improves collaboration in marketing teams

5 ways DAM software improves collaboration in marketing teams
Marketers are no lone fighters. Even in smaller companies, the marketing department usually consists of a small team that deals with the wide range of tasks and channels. In addition, freelancers and external agencies support the marketing team. Besides teamwork, creativity and personal skills, the effective use of helpful marketing tools is becomi...
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Marketing
LinkedIn
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How to choose the best DAM system and what you need to consider

How to find the best DAM system
Due to ongoing digitalisation, the amount of digital data in companies is constantly growing. A digital asset management (DAM) system helps companies to store this mass of files centrally, to organise these assets easily and to grant all relevant employees controlled access to the files. However, the market offers a wide range of DAM software. Many...
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Digital Asset Management
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20 April 2021
How to choose the best DAM system and what you need to consider
How to choose the best DAM system and what you need to consider
Due to ongoing digitalisation, the amount of digital data in companies is constantly growing. A digital asset management...
1203 Hits
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25 May 2020
Professional File Management on Synology NAS Servers
Professional File Management on Synology NAS Servers
Updated to version 4.3 of the cavok DAM system, you can now use Synology NAS systems as file servers. Advantages of Netw...
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27 May 2021
5 ways DAM software improves collaboration in marketing teams
5 ways DAM software improves collaboration in marketing teams
Marketers are no lone fighters. Even in smaller companies, the marketing department usually consists of a small team tha...
1078 Hits
Read more

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