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The right image for everyone - over 90 hotels worldwide use the cavok DAM system

Over 90 hotels of Deutsche Hospitality use the cavok DAM system
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A corporate group with worldwide marketing needs a central database for its images and media assets. This is no different at Deutsche Hospitality, which was still known as the Steigenberger Hotel Group until 2016. The digital asset management system cavok is used at the head office in Frankfurt. It is used by internal marketing employees from more than a hundred hotels on three continents, as well as by online tour operators, booking portals and journalists.

A company with tradition on an international growth trajectory

The Steigenberger Hotel Group became Deutsche Hospitality in October 2016. Deutsche Hospitality brings together four unique worlds under one roof: Steigenberger Hotels and Resorts stands for elegance and perfect hospitality. It's called 'MAXXimize your stay' because of the focus on the essentials in the new MAXX by Steigenberger Hotels. The futuristic concept Jaz in the City is young, urban and has its finger on the pulse of the city. And IntercityHotels are at the heart of the most beautiful cities with the best rail connections and airport links.

Image database on three continents

When the group was looking for an image database, the modern digital asset management system cavok stood out. "We quickly made the decision to go with cavok," explains Nicole Hennig, Corporate Marketing Manager at the Deutsche Hospitality head office in Frankfurt. The DAM system was so impressive that more than 100 group hotels can access it from three different continents. "It allows almost 1,000 users to use more than 15,000 images from our database," says Hennig.

The flexible DAM system cavok

Darmstadt-based PEAK-14 GmbH is the manufacturer of cavok. A big advantage of their DAM system is than it can be deeply integrated into other software solutions. Whether this is layout programmes, web shops or content management systems. This is possible due to cavok's special architecture: the system is based on a SOAP server (simple object access protocol), as an intentionally streamlined core. A layer of functional open source modules is connected to this, making them particularly easy to connect to other business applications in a company. This means that cavok has the ability to adapt and integrate, which is hard to find in DAM solutions.



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