DAM Blog
Everything about Digital Asset Management
The right image for everyone - over 90 hotels worldwide use the cavok DAM system
A corporate group with worldwide marketing needs a central database for its images and media assets. This is no different at Deutsche Hospitality, which was still known as the Steigenberger Hotel Group until 2016. The digital asset management system cavok is used at the head office in Frankfurt. It is used by internal marketing employees from more than a hundred hotels on three continents, as well as by online tour operators, booking portals and journalists.
A company with tradition on an international growth trajectory
Image database on three continents
When the group was looking for an image database, the modern digital asset management system cavok stood out. "We quickly made the decision to go with cavok," explains Nicole Hennig, Corporate Marketing Manager at the Deutsche Hospitality head office in Frankfurt. The DAM system was so impressive that more than 100 group hotels can access it from three different continents. "It allows almost 1,000 users to use more than 15,000 images from our database," says Hennig.
The flexible DAM system cavok
Darmstadt-based PEAK-14 GmbH is the manufacturer of cavok. A big advantage of their DAM system is than it can be deeply integrated into other software solutions. Whether this is layout programmes, web shops or content management systems. This is possible due to cavok's special architecture: the system is based on a SOAP server (simple object access protocol), as an intentionally streamlined core. A layer of functional open source modules is connected to this, making them particularly easy to connect to other business applications in a company. This means that cavok has the ability to adapt and integrate, which is hard to find in DAM solutions.
Related Posts
By accepting you will be accessing a service provided by a third-party external to https://www.cavok.pro/
Press information
All relevant information can be downloaded in our brand portal.
For inclusion in our press mailing list, just write us a message with your contact details.
Press contact
Jana Vogel
+49 6151 27918 21
presse@peak-group.de
