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Desktop publishing with the DAM system - ZFV drives its digitalidation forward with cavok

ZFV drives its digitalidation forward with cavok
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There are a few solutions that support desktop publishing for publishers. Most of them are very complex, elaborate and expensive. The specialist dentist publisher 'ZFV Zahnärztlicher Fach-Verlag' has taken a different approach to digitalisation. Using a flexible media management system as a basis, ZFV has reconfigured its publishing workflows, ensuring greater efficiency. By integrating the editing tool Adobe InCopy into the digital asset management system, cavok created a customised editing system for the specialist publisher - at a reasonable price.

Patient communication, practice organisation and specialist knowledge

ZFV Zahnärztliche Fach-Verlag is part of the 'Dr. Hinz' company. As well as Fach-Verlag, the corporate group includes 'Dr. Hinz Fachlaboratorium für Kieferorthopädie' ('Dr. Hinz Specialist Laboratory for Or-thodontics'), 'Dr. Hinz Dental Vertriebsgesellschaft' ('Dr. Hinz Dental Distribution Company') and 'Haranni Academie' ('Haranni Academy'). Rolf Hinz, specialist orthodontics dentist, founded Zahnärztliche Fach-Verlag in 1974, when orthodontics was covered by state health insurance. Today, ZFV is the leading media specialist for this specialist medical group, with a wide offering of books, leaflets, appointment and patient consultation systems. As well as a wide variety of specialist ZFV publication series, there are also periodicals: 'DZW - Die ZahnarztWoche' ('TDW - The Dentist's Week'), and the journals 'Prophylaxe Impuls' ('Impulse for Pro-phylaxis') and 'Chance Praxis' ('Practice Opportuni-ties'). ZFV also offers a wide range of organisational materials, from forms to leaflets, to patient ID cards.

'Strategy 2020' for digitalisation

Zahnärztliche Fach-Verlag started to engage with the topic of image and media management several years ago. However, the system that was previously tried out back then by the publisher was unable to meet expectations. "It was very complicated," reports Mario Elsner, who is responsible for the cavok project today as the person responsible at ZFV for graphics. "When we started looking for a DAM system again in mid-2016, we did not have a live image or product information database."

But an important part of ZFV management's 'Strategy 2020' was for various entities in different locations to be brought together, and through uniform media management or desktop publishing. The Kleinofen system house from Düsseldorf gave them the drive to engage with this requirement more closely with cavok. Kleinofen established itself as an IT service provider for medium-sized companies in the pre-press and media industries in the Rhine-Ruhr region decades ago. As a partner of the cavok manufacturer PEAK-14, which is based in Darmstadt, the Kleinofen specialists were of course very familiar with the modern DAM system.

Flexible software architecture, open source modules

"Even after the first presentation, we had the impression that cavok would work a lot better than anything we'd seen before"

Mario Elsner

Cavok was first presented to ZFV in September 2016. "Even after the first presentation, we had the impression that cavok would work a lot better than anything we'd seen before," reports Elsner. "The interface was much more slimline and not as clut-tered. It doesn't overwhelm the user. The system appeared to be spontaneously responsive - also due to how workflows could be implemented."

One of the special features of digital asset manage-ment with cavok is that the system can be deeply integrated into other software solutions like de-sign programmes, web shops or content manage-ment systems. This is because one of the system's strengths is its architecture, which is based on a SOAP server (simple object access protocol). The intentionally slim core connects a layer of open source modules. This gives the system the ability to adapt and integrate, which barely any other DAM solution can offer.



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