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Soap-free media management - Sebapharma uses the cavok DAM system

Sebapharma uses the cavok DAM system
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Never change a running system - this is something you often hear in IT. But as is normally the case with sayings: sometimes they apply and sometimes they don't. Sebapharma, which is headquartered in Boppard and is known for its medical skin cleansing brand sebamed, decided to replace their existing software for managing image files. Since then, Sebapharma has been using a new digital asset management system - cavok, from the Darmstadt-based manufacturer PEAK-14. "The system simply met our needs better," explains Sascha Thönges, who is responsible for the DAM solution at Sebapharma as a media designer and a manufacturer. Since being introduced, the system and its scope of use has continued to grow at Sebapharma. "We have not regretted making the change," says Thönges.

The revolution of medical skin cleansing

Dr. med. Heinz Maurer used the germ cell for the large market of medical skin cleansing and skincare as early as the 1950s. He knew then that skin cleansing products had to be the same as the pH value of human skin, which is 5.5. Traditional soap doesn't have this pH value. This is because healthy skin is slightly acidic and this protective acidic layer fights off harmful environmental influences. Sebamat GmbH produced the first sebamed products in 1967, making use of this knowledge. Sebapharma GmbH & Co. KG, which was founded in 1983, acts as a distribution company for the companies Sebamat, Herzpunkt Pharma and Maurer Pharma GmbH. Today, Sebapharma has around 200 employees and operates worldwide. The product range now includes a wide range of skin cleansing and skincare products, from soap-free bars to shower products and creams, through to shampoos and deodorants.

Exchange with retail partners and agencies

"When we decided to introduce the new DAM system, the great support certainly played a key role," reports Thönges. "The cavok specialists speak our language and have shown us that we have real prospects with the system." In the beginning, Sebapharma exclusively used the new system to exchange image media with its retail partners and agencies, where the company worked with distribution partners in non-German speaking countries to export its goods.

Highly flexible software architecture

Cavok opens up all of the areas of use of a traditional DAM system. It can be used to automate workflows, centrally store data and avoid duplicates. One of cavok's special features is its ability to be deeply integrated into other software solutions, like design programmes, web shops or content management systems. A key reason for this is cavok's architecture. It is based on a SOAP server (simple object access pro-tocol) and you could say that cavok follows the principle of not just having an API, but actually be-ing one. As cavok's slim core is connected to a layer of open source modules, the system has the ability to adapt and integrate that virtually no other DAM solution has.



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