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In developing cavok, one of the aims is to achieve greater productivity than with conventional DAM systems. We do not want to create yet another “container” for media data, but above all a system that our customers can use for efficiency in the daily work, and do that especially across department and company borders.

In principle, you could automate just about any process in cavok that frequently needs to be carried out manually.

Take this little scenario as an example: As a customer, you have made an appointment with your advertising agency for a studio photo shoot of your products. Apart from yourself, an employee of the agency and the photographer are logged in in cavok; the photographer has a cavok uploader on his Mac or PC. The photographer is using his camera, as is the custom today, directly connected by cable or WLAN to a Mac or PC (tethered shooting). The photos are saved in a folder and immediately uploaded by cavok to the server. Agency staff and customers can see the photos as they come in and assess them with a few clicks. The photographer or his assistant instantly see the assessments in the cavok browser window and can steer the shoot in the direction desired by the agency and customer. As soon as the photo shoot is finished – or even during – the photos rated as being good are marked with an article number in a metadata field by an employee. That is all cavok needs to retrieve the appropriate information about the product – size, color, etc. – from a product information management system (PIM) or other database. At the same time, a low-resolution version of the photo is sent to a service provider per FTP, who creates clippings paths for the products. Meanwhile, cavok has already created links for the connected online shop system where the photos – that are in cavok – can be seen. As the photos with their clipping paths return from the supplier via FTP, cavok reads out the clipping paths and applies them to the original photos. And at that moment they are already released and visible in the online shop without any further steps. That is not a pipe dream, but an automatic workflow that is perfectly feasible with cavok.